Image & Logo
The band I looked at was represented by images of a lit up stadium from different angles. The images were very high tech and gave off a ‘future’ look about them. They didn’t represent themselves with a single picture of them, keeping their actual appearance a mystery to fans. The logo was places several times on the page, bigger at the very top in the middle. It was just a simple distortion of the word ‘epic’ in capital letters in black and white.
Genre
The generic conventions of a music video were incorporated by the style the website was presented. The bright colours on a black background really stood up and went well with the ‘dance’ ‘electro’ style of music. There were images of crowds going wild again fitting in with the style of music showing people having a good time to it.
New Technology & Links
They had a list of ‘recommended downloads’ down the side of the page, linking the audience to a site to purchase their music. They also had links to social networking sites such as twitter, which is quite a new technology that offers fans other ways to get more personal with the band. They have a link at the bottom to purchase new merchandise and sign up for more information. There is a photo gallery to again persuade the audience to want to buy tickets to see them live. They have a big advert about there up coming gigs at the top of the page and a link to purchase tickets.
Colour & Style
The overall colour and style suggests the artist is a modern ‘techno’ ‘dance’ group. Possibly more suitable for males as the colours used such as black red and green are quite masculine and has an ‘adventure film’ look about it which are mainly targeted at males. The colours are easy on the eye making it easy to look at the page for a length of time. The up to date information is laid out in easy access places so you don’t have to search around for a long time to find what you want. Suggesting the band is up to date and modern.
Written content
There is very little written content, but what there is in clear capital letters. It is short and to the point, again suggesting they are more aimed at males as they would prefer this rather than really a lot.
Font & Layout
The font and lay out add to the construction of the artists image as they are in keeping with the modern image. The font is very clear to read and bold, funkier fonts are used on the moving images at the top of the page to add interest but any important information is in capitals and clear to read. A simple layout is used making it easy to navigate around, there are a lot of links, but the first page is quite small and to the point.
Target Audience
The target audience are clearly males by the look of the website, with the use of masculine colours and styles of writing. There is nothing ‘pretty’ to look at on the page it is all very technological. Links such as music download and forums are used to get the target audience involved.
Advertisements
Radio one is advertised at the top of the page, which is in keeping with the genre of music as they play this type of music a lot on their station. Other than that there are no other advertisements that are not to promote and sell the artist.