Evaluation- Question 4 EllaM

This is my final filmed evaluation :)

EllaM - Question 2 Part 2

 

The Chemical Bothers DiGiPack uses wacky images, squares and coloures. This is where we got the inspiration to make our coloured photo grid from. 

Alike our pictures these small images will most likely relate to the song tracks on the album and the band it self. I think they have decided to use this effect on their front cover because it represents their genre, electronic. Which is similar to the genre of House Rulez. 

Also the font that is used is interesting because at a glance it doesn't look english, it looks quite Arabic. Which is contrasting to their style of music.   

If you take of the stickers I wouldn't have known who they band were, unless you are a fan of The Chemical Brothers you wouldn't be able to recognise it. Perhaps this makes it exclusive to that particular genre. I Do think that the cover is eye catching and is very youthful because of the different colours and images used. 

Overall I think this DIGIPAK appeals to its target audience for the front cover is interesting, first impressions without knowing the band I would buy this album. This is becuase it appeals to there young target audience with the use of colour and imagery. 

 Although their website doesn't seem to interrelate to the CD, for there is not a variety of colours used compared to the CD. The image that my eyes are drawn to is the advertisement. Although the intagration of new media is successful; news feeds, message boards, social network links etc. These all appeal to the young age and concequently to their target audience. 

This DiGiPack is Daft Punk!

I think this pack is appropriate to the genre for although its simple, its eye catching. The rainbow colours under the lettering give it a little edge instead of the cover just being silver on black. This pack has the appearance of 'Cool'.

I think the effect of this DiGiPack is simple, but that is what makes it look affect I think. 

The font of this cover looks like it has just been splattered on there and some how made the words 'Daft Punk'. I think it is a very unique front after looking at the other CD covers. At the beginning of our planning process for our Cd we took inspiration from Daft Punk for we thought that this was a good effect and we were going to use illuminus paint to achieve this effect ourselves. My group discussed that was would have a black background and paint on out title.

This CD cover isn't overly attractive, I think this could to due to Daft Punk already having an established target audience, they don't need to go all out with bright colours. Simple and effect!

This is the opening of the Daft Punk website, it is of similar style to there CD cover although the font is in red. This makes it look a lot more harsh and I feel that it doesn't support their genre of electronic music. Although their full website may be different but I cannot access it. 

EllaM - QUESTION 3

Below are some example of feedback that we received from some people we asked to watch and evaluate our music video. After receiving the feedback we found that there were a few issues with our music video; one issue was that we didn’t have enough variety of dance moves, it was a little repetitive. Watching the our music video back I can understand where they are coming from, for we could of created more dance moves so there was less repetition. Although this would have been a little difficult for we were creating a storyline alongside the dancing, we didn’t want too much to be going on and confuse our audience.  

Another issue raised was amount of effects we used (disco light effects), potentially there could have been less but we wanted to make sure that our music video fitted to our dance genre. If we were to do it all again we would take this into account and use less. For after all our audience is who we are making it for. 

 The last issue was the length of our last section. It involved one of our actors dancing seductively down the camera, this was the section in the song where it dropped in tempo and slowed down. Our audience thought that we could have cut it down because the lengths of these shots were too long. Looking back we can see how we could of cut this section down and still being over the three minute minimum for the music video. We have taken all the feedback into account and we now know where we made mistakes.    

Positive feedback that we received was on our narrative, for it is difficult to make a comical story line, but we managed to achieve this. which we are proud of ourselves for. Also people like the fact that we didn't follow the crowd and make an Indie video, they liked the fact we challenged ourselves and created a fast beat music video. 

After taking all the feedback into account we can see were our problems occurred and we now know where we made mistakes. If we were to be involved in a project  similar to this again we would know how to improve our previous mistakes.   

Our feedback sheets:

Here is our audience responses in Wordle, these are key words that have been repeatedly mentioned throughout our feedback:

EllaM - Live Videos of House Rulez

Here are two live videos of House Rulez performing at events in Korea.

EllaM - Sharing the Load

Overall we had four shots for film our music video, although the first too didn't make it in to the final cut. One because the first location was different (FitSpace) and meant we could use clips from this shoot for the setting was different to EllaB's house (obviously). For our second shoot I couldn't attend but EllaB and Annalise filmed together but unfortunately we couldn't use any of that footage either because of poor lighting. On the third and four shots we made sure we had good lighting in all shots and because of a lack of actresses Annalise had to step in a be a dancer for us, so me and EllaB shared filming and lighting between us. When it came to editing Annalise thought it only fare that she did more editing because me and EllaB had filmed. 

EllaM - Jump Cuts

In our music video we decided to use jump cuts to fit to the beat of the music, normally jump cuts aren't approved of but here they work. For the music that we have chosen to use is fast and requires a lot of quick cuts to keep up with the tempo, this was a good reason for us to integrate jump editing. We mostly jump cut slower sections of the footage e.g. walking, slow dance movement, switching the TV on and the writing of the sign at the beginning of the video.  

EllaM - The wobbly glass of water

In some sections of our music video we wanted to get across to the audience that the music was very load (that is the reason for the Dad investigating the noise). I thought that in other music videos or TV programs I have seen, sometimes to portray that a noise is too loud they make something shack to emphasis it. I thought of the idea to wobble the table which the glass was on to create the ripple effect that is seen on screen. Hopefully by doing this we make it clear to the audience the volume of the music :) 

          

EllaM - Our Actors

We had two sets of actors because we had two
different locations. We first filmed with my friends
Sadie and  Maria:                    
                                                                                     Maria: First Fitness Instructor

 Sadie: Dancer                                 

On our second shoot we had t use new dancers because we couldn't arrange a date that both my friends could film. We then used three of EllaB's friends: Alice, Grace, Ellie and Annalise from our media group.

 Alice: Second Fitness Instructor

 Ellie, Grace and Annalise: Dancers

On yes and we can't forget EllaB's Dad playing a Dad!

EllaM - Green Screen

For a section of our music video we decided to use the green screen, originally were meant to have more than one of our dancers on it. But in the end it was just Annalise, although she did do a very good job of acting seductive. 

EllaM - Narrative

We wanted to create a music video with a short story line to go along side the dancing. We decided to use EllaB's dad to be the father in our narrative and our dance teacher Alice was his daughter. The father is quietly reading and then the music starts, he gets annoyed and investigates, he is surprised by what he sees in the gym, laughs it off and goes back to the living room. The dancers are oblivious to him even peeping his head through the door.

  

EllaM - Setting

Although the room we used to film in was small we still wanted to create the setting of a gym. We laid out gym mats, places weights around the room and also our location already had mirrors on the wall. There was originally pictures on the wall which we took down, even though our audience knew the music video was set in a house we didn't want to make  it too obvious.  

EllaM - Lighting

On our first shoot the lighting was very poor, this meant we couldn't use any of the footage we had filmed :( although on our second shoot we made sure we had two floor light so we could capture quality footage.
Also when we used the green screen we have sure that we used three point lighting to achieve the best colour for our shots. We used these pictures to help us:

          

ELLAM- Equipment

  











Mac

Camcorder
 Tripod
lighting

EllaM - Lip Sinking

When it came to lip sinking the little words we did have it our song, we found it a little tricky getting them to fit with the music just right.
UPLOAD LIP SINKING

EllaM - Lip Effects

On the lips we used effects to help them tie in with the rest of the music video, we not only used colour effects but moving and box effects. 

    

EllaM - Lips

We decided to use lips in our music video because we thought it is quite sexual, also we used them to lip sink the  English words in the song - 'Shack it Shack it', 'Up and down' and 'Just like me'.

EllaM - Dance Routine

The first two dancers we used to film with (at FitSpace) we taught a dance routine that we continually filmed from different angles. I created a shot dance routine from my own dance experience and from these Pump It work out videos from YouTube -  

EllaM - Dancers

From looking at other music videos in our dance genre we wanted to make sure our dancers were comfortable making sexual faces and poses. We needed them to be confident in how they performed the dance moves and the costumes they were wearing.


  

EllaM - Location

At the beginning of this process our location was a dance studio in town, FitSpace. Although I managed to get us discount it still worked out expensive, for we would have had to use the room more than once. So EllaB let us use her mirrored room in her house to film in, although it was a lot smaller than the dance studio we could use it when we liked and at no expense.  


   FitSpace

EllaM - Accessories

In traditional dance video the dancers always wear sweat bands on some sort, be it around the head or arms. We decided to 'glam it up' and have our dancers in sparkly sweat bands to give a more disco feel, we didn't need to pay for any of our costumes for our dancers or myself provided them.