Ella Berrisford - QUESTION 2 EVALUATION

Throughout our campaign we kept a strong colour theme, we particularly stuck to the colours: red blue green and pink. we also used the front 'tron' for all of our media products to establish a link between them all. the images on the inside of the CD cover, represent some specific parts in our music video, for example the lips are the same lips that say 'up and down' shake it shake it' and 'its alright' during the music video. the colours are also the same ones we use for the flashes through the music video.

The image of the boom box, we feel is quite iconic for our music video as we made it ourselves and then used it in the video, on the CD cover several times. We not only used it as a physical boom box in the video but we also edited a still frame of it during the video to signify the change in tone of the music when it slows down to Annalise doing the solo dance on the green screen. This image is seen again on the inside of the CD cover integrated in to the small pictures. We didn't actually use it on the website which looking back we think we should have, but we did use other things to compensate and show the link.

 We felt the paint splashes represented the splashes of colours during the music video. We also used this effect on our second website design to keep the theme running through all our products and keep a strong link so House Rulez can have a strong recognisable image. The colour flashes are in some of the pictures below that i have screen grabbed from our video.

Our CD cover, web page and music video were definitely interrelated through the use of colour and certain images such as the lips and boom box. they all were made to serve the same purpose of promoting the band and giving them an up to date look. we were trying to bring them in to the modern age with links to things such as social networking sites. we feel they do target the audience as they have a 'young' feel about them to target the younger ages. we felt the layout of both the website and CD cover would appeal to the younger audience and have elements they can relate to such as young actors they can relate to and social networking sites.

Ella Berrisford - QUESTION 1 EVALUATION

 

we took some inspiration from these music videos when making ours, especially the Eric Prydz 'call on me' video. There were a lot of fast shots of the dancers in the gym, we tried to incorperate this too moving between our narrative and performance and different angles and shots of the dancers. close ups were also incorperated a lot in the 'call on me' we also used these a lot too, of the dancers faces and body parts such as bums and legs. We also used bright costumes like in the 'call on me' video, as we thought this contributed well to the mise en scene and genre of music. 

It was hard for us to extrapolate conventions from House Rulez as they only had the one music video for us to look at, which is shown above. So for a lot of the time we had to look deeply in to the materiel we had and try and improvise our own ideas to what we thought would fit with the House Rulez band image. One thing we definitely noticed being associated with them is bright colours which we feel we definitely used a lot not just in our video but in our digipak and website too, keeping it a constant theme. 

we developed these conventions by taking it a step further and editing in flashes of bright colours through the dancing part of the video. we also editted certain things to fit with the beat of the music, for example at the beginning of the video alice flashes out of site as she walks across the room with the boom box, at this point there is a 'whoosh' in the music which gives the idea of her dissapearing off camera. in 'call on me' the whole video was mainly performace and it is in the gym the whole time, but we decided to include a clear narrative as well as the performance. 

we challeneged these conventions at the same time, through the use of our dad narrative, as this is not typically seen in a music video, but we feel this worked well for us and we evn managed to create humour which is hard to do without dialouge. so we feel we did the right thing in challenging the typical convention of using only performance in dance music videos. 

 

Ella :) Our Music Video Evaluation - Question 1

This is our own music video and two others from our genre. 

                                                                              

"Do It" one of the few videos we could find of our artist (House Rulez), we felt that this music video represented the group well because their techno/ dance genre of music is presented through the video. This is by the effects used, this whole video is shot on a green scene which enables them to create a video that is almost an allusion, for the bright colours and patterns seem 'out of this world'.

Here a split screen effect was used, we also included this effect in our music video because we knew it was fitting to the conventions of our artist's music video. This can be seen on the screen grab above of the video "Do It".

Conventions of dance music videos also include the use of bright colours, as shown in these screen grabs of our artists music videos. We felt that using colour effects stuck to the conventions of our artist and that it makes the video more visually engaging . Here are some examples from our music video:

Meaning that this music video is conceptual because they are creating a surreal reality. Also from this video we gained inspiration for our own video, moving lips, we wanted follow the themes of our artist "Do It" music video, also we thought it would fit better with our funky style we were going for. To an extent it could be said that our music video is conceptual because you don't have colour flashed or disco light effects when you go to a fitness class.

Also we included jump cuts which obviously doesn't happen in the real world, but it was fitting to our song. Choosing "Hight School Disco Day", that has a strong beat, it therefore meant that we had to do beat editing to keep the footage in time with the music. Which is a definite convention of dance music videos, the shots throughout only last a maximum of three seconds, to keep up with the song.

 This is a clip of one of our jump edits.

The song "Mr Saxobeat"is an dance music video but with a narrative, because we didn't want our music video to be soley conceptual. We decided to include narrative also because thought it would make our video more interesting. 

Narrative in pictures:

Also in "Mr Saxobeat" the female actors dance very seductively in their revealing and tight costumes. From watching dance music videos such as this we realised that many dance videos sexualise women, therefore we needed to achieve this. Our actors would have to be very sexual: posing, sexual dance moves, winking etc. We did not want it to look half hearted because then our audience would of found it comical.  

Here are some screen grabs of music videos sexualising women; 

 Close Ups

During all the dance music videos we watched it was evident that lots of close ups were used. They mostly consisted of boobs, bums, thighs and faces. We took this on board and included many close ups of our dancers. 

Ella Berrisford - Finished music video

today we finished our music video, we spent a lot of time making sure everything was the best it could be. we paid particular attention to continuity and had to make some ammendments right up to the last point with this, but we are pretty confident it is up to a good standard now. we also added a lot more colour to add interest and contribute to the themes. we also added a lot more lips in on the 'up and down' bits to keep the audience interested. all in all we are very happy with our final result and feel we all worked really well today.

FINISHED OUR MUSIC VIDEO!

Whoop! We are really happy that we have finished our music video and we are really proud of what we have achieved.

Ella Berrisford - final day

the deadline is tomorrow, we are slightly worried about this but im sure we will get everything done. it is just final touches that need doing now, and a bit of legnth addding to the video as we were advised currently it is a bit too short. we have enough footage to overcome this issue howerver so we will do our best to address this problem tomorrow.

Ella Berrisford - colour

colour was very important for our video and in these final stages of making it, we have been adding more in which also goes well with our website and cd covwer and bright colours are used on thses also. we used bright colours in our video for costumes, make up e.g. lipstick and as an added effect on some of the shots